New York · Established 2024

The growth partner for the world's most exclusive membership brands.

Revenue leadership, executive search, AI tooling, and selective capital for private clubs, luxury aviation, yachting, and the other institutions that serve ultra-high-net-worth members.

Engage Sutton Place → For founders raising capital

$100M+

UHNW Revenue Closed

3×

Reduction in Member Churn

200+

Members Acquired via Channel Partners

50+

Family Office Network

Charles E. Jones · Place Vendôme, Paris

Charles E. Jones

Founder · New York

Charles founded Sutton Place Management in 2024 after a decade running commercial operations inside businesses like the ones the firm now advises. Most recently he was Vice President of Sales & Business Development at NEXUS Luxury Collection, where he reported to the CEO and led global sales for the company's private clubs in New York and London, its Bahamas resort, and a global membership network.

Before NEXUS, he built and led commercial functions in private aviation at NetJets and Outlier Jets. He began his career as an Investment Banker in Deutsche Bank's Financial Sponsors Group, where he covered firms including Apollo, Blackstone, Warburg Pincus, and Clayton, Dubilier & Rice.

Education Duke University · Université de Paris 7 — Sorbonne · Deerfield Academy

LinkedIn ↗ charles@suttonplacemanagement.com

Practice

Four practices, one firm.

The firm's work spans four areas. Most engagements involve two or three of them at the same time.

01 — Advisory

Fractional revenue leadership.

The firm embeds with the founder, CEO, or membership team for a defined revenue chapter and operates alongside them.

How an engagement runs →

02 — Talent

Executive search & placement.

Searches led by people who have sat in the seats being filled: General Managers, Executive Chefs, Membership Directors, Heads of Sales.

Engage on a search →

03 — AI

Member intelligence, applied.

Tools built for the specific engagement, including churn-signal dashboards, journey instrumentation, and partnership scoring.

What we ship →

04 — Capital

Selective investment & warm intros.

Selective direct investment into UHNW-aligned businesses, with warm introductions into a network of 50+ family offices and UHNW LPs.

For founders raising capital →

Advisory in practice

How an engagement runs.

Engagements vary in length and shape. Most fit around a defined revenue chapter, such as a launch, a turnaround, a renewal cycle, or a capital event. For that period the firm operates as part of the client's commercial team — in pipeline reviews, on member calls, in the data, and in close collaboration with partners and stakeholders.

Sutton Place takes on a small number of engagements at a time, and passes on work it doesn't believe it can move. Membership businesses are judged closely by the people they serve, and what works tends to be specific to the institution.

Best fit Founder- or CEO-led membership, hospitality, aviation, and lifestyle businesses already serving ultra-high-net-worth clients, with revenue in the door and a defined audience. Well-funded new entrants catering to UHNW members and clients are also a strong fit.

Member acquisition

Pricing, channel mix, sales sequencing, and partnership channels. The institutional referral approach (law firms, banks, hedge funds, sponsors) has produced the firm's strongest acquisition results historically.

Renewal & retention

Renewal conversations, the rolling-annual save cycle, cohort-level churn analytics, and early service escalation. Most of the economics in a membership business live in year two and beyond.

Adjacent revenue

Events, partnerships, F&B programming, member-only commerce, and real-estate adjacencies. These revenue lines often account for a quietly meaningful share of member lifetime value.

Team, process, AI

Comp plans, hiring profiles, CRM design, and the AI tooling that lets a small commercial team punch above its size.

Experience

Where the firm works.

Sutton Place works in a small number of categories where the team has direct operating experience, and in adjacent ones where that experience carries. Specific clients are kept confidential unless they choose to be named.

Private Aviation

Jet card and fractional aircraft programs.

Revenue, retention, and partnership work for jet card and fractional ownership operators. The firm has direct operating experience inside two of the category's leading programs.

$38M+ in direct revenue produced across prior operating roles.

Private Membership Clubs

US, European, and global members' platforms.

Revenue and renewal work for private clubs and multi-property membership groups. The firm's most recent operating role was leading global sales for a luxury collection spanning clubs in New York and London and a Caribbean resort.

Member retention lifted from 70% to 90% in prior operating capacity — best-in-class for the category.

Membership Yachting

A membership model for ultra-luxury yachting.

Yachting is following the path private aviation took a generation ago, as membership and fractional models open the category to clients who want the experience without the burdens of ownership. The firm recently advised a new entrant building an ultra-luxury membership offering in the category.

Recent engagement; client confidential.

UHNW Family Services

College advisory and adjacent services to UHNW families.

Currently engaged as Fractional Chief Revenue Officer for a leading college counseling firm working with UHNW families. The work covers new contract close, growth of the tutoring engagement, and the design of a partnership funnel into the family-office network.

Engagement active, 2025–present.

Capital partnerships

Capital, with operators behind it.

Each year the firm writes a small number of direct checks into UHNW-focused businesses and opens introductions into its family-office network.

For founders raising capital.

The firm invests in UHNW-aligned membership, hospitality, aviation, and lifestyle businesses where it would also be willing to do the operating work alongside the founder. The capital arrives with the same playbook and network the firm's advisory clients draw on.

For LPs & family offices.

Family offices and individual LPs in the network see a private flow of UHNW-aligned operating businesses that Sutton Place has vetted directly and, in many cases, worked inside. The relationships are built for the long term and run with discretion.

The firm typically reviews one to two new opportunities a month and commits to even fewer.

Tell us about your raise →

Get in touch

Start a conversation.

Most inquiries receive a response within a business day. Advisory conversations usually start with a thirty-minute call before anything more formal. Capital and search inquiries are followed up confidentially.

Charles E. Jones Founder, Sutton Place Management · New York, NY charles@suttonplacemanagement.com linkedin.com/in/charles-e-jones ↗